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Home>Jeans Men>G-STAR RAW

G-STAR RAW 15 products

G-STAR RAW

G-STAR RAW DENIM - JUST THE PRODUCT

From its conception in 1989, G-Star has been known for its innovative and cutting edge style in the world of denim. Pushing the boundaries, continuous experimentation and product development, has led to a strong following worldwide. The rough, rudimentary and raw characteristics of the brand allow G-Star to maintain its distinct and unorthodox style.

“Just the product” has always been G-Star’s philosophy and market approach. The development of innovative products like raw denim, which has had a major influence in the jeans market, was a natural consequence. Since the premier of raw denim in 1996, G-Star has broadened it’s concept to included a newer, edgier image, appealing to all styles, trends and ages, while keeping the product in the purest form. Authentic details and functional attributes give the collection a strong sense of identity.

G-Star is futuristic and cautious, far reaching and experimental, alternative and traditional, G-Star is about making eccentric combinations and maintaining authenticity.

Never one to follow the crowd.

Just the product.

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